Why Goyard Has a Massive 19% Fake Rate
Goyard leads global counterfeit risk at 18.92%, proving that artificial scarcity is a gift to counterfeiters
TRENDS
Why the Revenge of Coach is the Most Dangerous Moment for Luxury Big Tech
Luxury overplayed its pricing hand, and Coach just weaponized the mid-market to steal the next generation of wealth.
The Opposite of Luxury Isn’t Fakes. It’s a Better Vacation
The luxury super-cycle is dead as crashing middle-class confidence and aggressive price hikes permanently lock out aspirational buyers, forcing brands to retreat to absolute scarcity or perish.